A historic emblem of Austin, Texas: Dobie Twenty21 is a privately owned student housing property just 21 steps from the University of Texas campus. Dobie's branding embraces the iconic musical scene of Austin while maintaining a playful and quirky brand image. While living at Dobie myself, I took on the role of its first ever Social Media Manager, which quickly evolved into being a full-time content creator. This position included graphic design work, photography, videography, long-form marketing, and event planning. Here are some of my favorite projects: